10 tips for creating great video content

Video is continuing to take the centre-stage as one of the most effective ways to connect with your customers. You can even create great videos with just an iPhone now, meaning cost is no longer a barrier to entry, so read on to learn how you can get involved too.

First, choose your content type

The type of video content you make can vastly improve the time your customers spend on your website, their engagement with your brand engagement and increase the likelihood that they will buy from you.

There are lots of types of contents (we’ll go through a few below) and each one serves a specific purpose. But primarily, it’s a way of ‘personifying’ your company and making you more approachable and friendly in the eyes of your customers.

Obviously, the style of filmmaking will depend on your target audience, but the majority of businesses should try to be like a relatable person rather than a corporate entity and that can be done through effective storytelling. After all, who would you rather work with?

Here are 10 ideas to get you going:

1. Branding

Create a film about your company: your values, how you began and where you want to go (your ‘vision’). Think about the image you want to portray and keep the design consistent with your company branding – remember that trust and brand recognition often come through consistency.

2. Product videos

It goes without saying that highlighting the benefits, practicalities and problem-solving parts of your product is important right? How else will your clients know what you’re product is about? Video can be a very powerful medium to do that with as you can visually explain things, show how something is used and highlight ‘people-proof’ of why your product is so great and how it solves a problem.

3. Business explainer videos

If you’re trying to sell a product or service that isn’t easily explained or want to highlight the problem your product or service solves, then a business explainer is a great way to break things down for your audience. Simplify things by storytelling with characters that your customers relate to.

4. Video emails

We haven’t done this at Instrumental Background Music yet, but it’s on our radar! Send a personalised message in a video to your customers thanking them for their support, talking about a new range of products you have or even announcing a freebie. Your call to action are important when creating these types of videos.

5. Tutorials

Are you selling software, furniture or teaching? Or maybe you’re an expert at creating cakes like MNKafé (one of customers here at InstrumentalBGM!). Taking people through how you create your masterpieces or how your product works with a tutorial can be a great way of highlighting its benefits.

6. Inside your Company

This is similar to branding videos, but with an emphasis on humanizing the people behind your company or organisation. Interview members of your team so that customers understand the process behind what you do, the company culture and how well you treat your employees (you do treat them well don’t you?).

7. Case studies and testimonials

And it doesn’t always have to be about your company. Highlight your customers as well – they are, after all, an essential part of why you exist! Show your appreciation by helping your customers get some coverage as well by interviewing them, talking about the work they do and getting them to provide you with a testimonial.

8. Announcements

Not all your videos need to be long, if you’ve got something important to announce, make a quick video to let people know!

9. Resolving common problems

if you have a lot of Frequently Asked Questions, video can be a great way of answering those questions. Do it in a smart way that makes people want to share the video and your FAQ’s can become marketing vehicles for bringing in new customers that need a problem solved!

10. Seasonal videos!

Are there any upcoming celebrations you can use to create new videos with? Think about what times of the year whether it’s Easter, Ramadan, Christmas or even just Summer that could be useful to make announcements or highlight your product or service.

I don’t have the time to make videos

Not true. You might not have got in the habit of making time to create videos, but videos can be made quickly and easily if you put a little time into preparing things.

Even if you’re just creating quick vlogs about your business that you post on YouTube, all you need is to create a template with an intro and outro and slot in some edited footage. And, of course, don’t forget the music 😉

Hope these tips helped!



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