Fresh new site released!

So, it’s been a while in the making but the new site is finally ready!

To celebrate, we’re giving everyone 50% off all tracks until 15th June. When purchasing a track, use the following code to receive your discount:


If you’re wondering what’s new on the site, read on…

Price drop!

We’ve knocked off $5 from our standard license fee as requested for in our recent survey.

Cleaner design

While our last design was much loved, it wasn’t very user friendly based on the feedback we received. So, we’ve had a facelift to help you find the things you’re looking for! We hope you agree that the site feels much cleaner and fresher now.

Simplified search

Now, you can search by genre, mood and bpm (the speed of a track as measured in beats per minute). In the coming months there will be even more filters available like being able to search by track version / length and sorting options so you can drill down to the tracks you’re really interested in quickly.

More collections

We’ve added more collections and made them filterable. They may be a little bare at this point in time, but we will be filling them with at least 20 tracks each and continuing to add more themed collections for specific uses like science documentary soundtracks, kickstarter packs and product promo collections.

Logos and audio idents

We plan to beta-test a new section of the site dedicated to logos and audio idents as you expressed interest in that in our last survey. If you’re wondering what logos have to do with music (!), it’s basically a short soundtrack that usually goes underneath a company logo at the beginning of a video or some opener visuals etc., although it can also be used at the beginning of a podcast or radio show to introduce a programme for example. Logos and audio idents are important in branding, so if you run a YouTube Channel, you’ll be interested in this new area once we launch it.

Simpler FAQ’s

To answer the more common questions we receive at InstrumentalBGM, we’ve cleaned up our FAQ’s page. If you have a question about anything on the site or tracks etc., please let us know.

Clearer licenses

While we only offer our standard license to be purchased via our website (as we’d need more info from you like audience size for other usage like in a film or TV advert), we’ve laid out our licenses on our license agreements page. For the majority of our customers, a standard license is all that is needed.

More secure

While all our payment processor was and will always be run via https for your security, we now also give you the option to view our entire site via https (to make sure you’re viewing the https version of the site, go to – note the https at the front of the URL).

Please note, some blog posts may contain affiliate links to products. If you click on them and decide to buy the product, we earn a small commission which helps us support our work creating posts like this and videos etc. Thank you for your support!


  1. You’re very welcome! Hope you enjoy it 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Pricing & Licenses overview

x close
License Type Standard Premium Pro
Web / streaming Use on social media sites like YouTube, Vimeo etc., podcasts, company website videos, online adverts & e-learning etc. Excludes crowdfunding. Up to 1 million views Up to 10 million views Unlimited views
Crowdfunding Video promoting a brand, product, service, promotion or company / organization incl. events. Goal of $1 - $20k Goal of $20k - $200k Goal of $200k +
Apps & Games Online games & apps, free mobile apps, paid apps Up to 1,000 downloads Up to 1 million downloads 1+ million downloads
Downloads / Physical Distribution Video & film downloads, multimedia CD's & DVD's, wedding videos Up to 1,000 downloads / copies Up to 1 million downloads / copies 1+ million downloads /copies
Television / Radio / Film Background music in TV & radio, theme music, film projects & film festivals. Cue sheet required Budget up to $50k, distribution in 1 territory in 1 project * Budget up to $1 million, distribution in 1 territory in 1 project * Budget of $1+ million, multiple territories, 1 project *
Advertising TV, Cinema & Radio advertising
Unlimited subscription (Please note VAT applied to EU sales). $8.25 / month (paid annually) $16.58 / month (paid annually) Subscribe
Single purchase (Please note VAT applied to EU sales). $25 $149 Contact us

Full details of all licenses

* A 'territory' is considered a single country.